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'Altitude' beat more than 25 other entries in the customer loyalty category and was judged on innovation, effectiveness and methodolgy.
' This award is extremely important to DHL UAE. We spent a lot of time and effort, to ensure this first of its kind loyalty porgramme is a success,' said David Wild, General Manager, DHL UAE.
'What sets Altitude apart is that it's the only, ongoing, long-term loyalty programme available within the air express industry.'
Altitude members have the choice of redeeming points against shipments, partners' products through gift vouchers or donating the value to one of DHL's nominated charities.
The scheme is limited to selected DHL UAE cutomers and the 21-month-old programme has now over 3,000 members.
'Altitude is a well-tailored, significant rewards programme which genuinely recognises customer loyalty and adds value to the overall DHL offering,'added Wild.
'This scheme is in line with our overall strategy of being easy to do business with and enhances our customer service.'
DHL's Altitude scoops GMR Customer Loyalty Award
DHL UAE, the Emirates' leading express and logistics provider, won the coveted title of best customer loyalty programme, at the Gulf Marketing Review Marketing Effectiveness Awards - an annual ceremony that recognises marketing excellence.
- United Arab Emirates: Tuesday, February 22 - 2005 at 11:56
- PRESS RELEASE
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| From left: Sanjay D'Souza, Marketing & Communications Manager, DHL UAE, Scott Dunn, Marketing Manager, DHL UAE with sponsor of customer loyalty award Trevor Stokes, President & CEO, American Express Middle East. |
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About DHLDHL is the world's leading express and logistics company offering customers innovative and customised solutions from a single source. With global expertise in solutions, express, air and ocean freight and overland transport, DHL combines worldwide coverage with an in-depth understanding of local markets. DHL's harmonised international network links more than 220 countries and territories worldwide.
DHL continues to be at the forefront of technology and, with over 170,000 dedicated employees, guarantees fast and reliable services aimed at exceeding customers' expectations. Based in Brussels, Belgium, DHL is 100% owned by Deutsche Post World Net.
For further information:
Sarada Chellam,
MCS/Action, PO Box 20970, Dubai, United Arab Emirates.
Tel: +9714 390 2960; fax: +9714 390 8161.
Or visit DHL online at: www.dhl.com
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, February 22 - 2005 at 11:56 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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