Citruss TV - the new way of experiencing luxury

As the first free-to-air luxury and lifestyle channel, Citruss TV offers to more than 70 million viewers the world's finest in Cosmetics, Real Estate, Yachts, Cars and Horses. Brought to them through an exceptional combination of interactive live shows and promotional television, the Citruss TV viewers will be able to experience a world of luxury and beauty directly from home.

The innovative program of Citruss TV presents two different show formats.

"Beauty TV", featuring exclusive beauty products from Europe and the rest of the world, is tailored for the trendsetting and quality-sensitive woman in the Gulf. While receiving personal advice from experts and beauty tips from special guests, she will be able to actively take part in the show through direct calls or sms. After the show she can share her personal experience and knowledge of beauty with other women through live chat, moderated by a cosmetic specialist.

"Promotion TV" offers the viewers the world's most prestigious goods. Thanks to comprehensive information provided by the show, they will be able to find that house, car, horse or yacht they have always dreamed of.

By connecting leading businesses from all over the world directly with potential buyers in the region, Citruss TV functions as the most effective platform to access the lucrative Middle East market.

To fulfill top-level quality requirements, Citruss TV chose the most reliable and efficient partners for its communication and logistics activities and is broadcasted through NileSat satellite.

"Citruss TV's unique position is derived from its ability to deliver the most cost and time effective access to the expanding Gulf market whilst providing the highest quality standards.", says Michael Trüschler, Managing Director of Citruss TV.