Sony Ericsson entertains and inspires with new fun, affordable J300

Unique in providing a 3D gaming engine and easy download of video, games and ringtones at an entry-level price, the J300 has stacks of ways to get creative composing ringtones, creating wallpapers and restyling the phone from a colourful selection of Style-up™ covers.

"If you are looking for a fresh new phone at a thrifty price, you don't need to be restricted to basic, boring games," said Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa. "The J300 offers a fantastic gaming experience in 2D and 3D, including the famous Rayman® 3, and it handles fast moving action, rich graphics and glorious colours, but it is also a great phone for voice and text communications."

Available in pink, black or white, the J300 is sure to win the hearts of anyone looking for an always-with-you phone for entertainment and socialising. If pink, black or white are not hot enough, owners can further personalize their J300 with a choice of Style-up™ covers in a variety of designs that range from ultra-stylish to completely zany. The ability to download wallpapers, screensavers and the latest personal ringtones means the J300 can be personalized according to mood, fashion and taste. Music files can be downloaded for ringtones, as can video clips of movie trailers and music videos.

In cooperation with leading game developer Gameloft, Sony Ericsson is providing a free download of the compelling 3D game Rayman® 3 via the Sony Ericsson PlayNow™ download service. Sony Ericsson's PlayNow™ allows users to prelisten and download fresh new music ringtones direct to their phone in three clicks. A range of branded games from a number of major game publishers will be available on PlayNow™ for the launch of the J300. 2D and 3D games games and other content for the J300 will also be available from operator's download services.

Fast processing, a high quality screen, top notch sound quality and 12MB onboard memory make the J300 an excellent all round entertainment centre for people on the go.

The J300 will be available starting in Q2 2005.