Sony Ericsson's new K300 offers imaging to the mass market at entry level price

The new device is the ideal first step imaging phone, providing mobile video and picture messaging in an extremely easy to use format for users new to the shoot and share pictures and video concept. The K300 represents affordable simplicity, with dual front design, classic Sony Ericsson styling and a choice of colours.

"Now everyone can enjoy picture and video messaging with a phone that is very simple to use," said Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa. "The K300 has many functions previously only seen in higher end phones so it is perfect for capturing and sharing special moments, while still delivering Sony Ericsson's fast and smooth entertainment applications and highly useful work tool functionality."

The K300 camera is used horizontally, allowing shots to be stable and well framed, and the 4x digital zoom gives superb results at a distance. Sony Ericsson's QuickShare™ makes it is possible to send video, picture and text messages in just a few clicks. The K300 also doubles as a video and photo album with a 12MB on-board memory to store a sizeable collection of 120 10-second video clips or 500 VGA images. The 65K colour screen makes for good quality viewing of stills and footage.

Enterprises looking for a phone for their employees will find the K300's business applications appealing, such as its built-in speaker phone, PC synchronisation and personal information management. This affordable and robust work tool also has useful accessories including Car Hands Free or, for the first time at this price level, the QuickInstall Car Kit.

Away from the office, the entertainment experience provided by the 3D-Java games engine is fast and responsive, and users can enjoy a host of 2D and 3D games downloaded direct to the phone from Sony Ericsson Fun and Downloads.

The K300 is available in Visual Blue or Smooth Silver and will be in shops starting Q2 2005.