The new Sony Ericsson K750 2 Megapixel delivers sharp pictures with great print quality

The company increased its leading position in the imaging category, delivering a phone with fast, open connectivity and generous memory to store and share images, while being simple for its users.

Following the success of last year's S700, Sony Ericsson once again built upon the colossal imaging know-how of its parent company Sony Corporation. Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa, announced the new phone here today, saying the K750 combined imaging excellence with a rich suite of business, entertainment and communication features, to become the ideal companion for people with a busy working and social life.

"Nowadays 65% of Sony Ericsson's consumers are choosing phones with cameras in them, which shows that there is significant demand for phones to be used as imaging tools," Al-Assi said. "What's more we are successfully applying Sony's imaging expertise to the development of camera phones, a key example of this being the S700, which is receiving awards for its imaging capabilities time after time. The K750 builds on this, and given the enthusiastic response to our imaging products we have already received from the market, we fully expect it to be an outright winner."

The K750 comes standard with features that are now common in stand alone digital cameras but new to mobile phones. This includes Autofocus, 4x digital zoom, red eye reduction and an intuitive user interface. The camera operates horizontally for stable, well-framed shots, and if used with the Sony Ericsson PhoneFlash MX-123, it is possible to take pictures in the dark from several meters away.

As with other model phones in the stylish and classic Sony Ericsson range, images can be shared with a host of other devices thanks to Memory Stick Duo, Bluetooth and Infrared. A USB cable also comes standard with the phone for fast transfer of pictures, video and music to and from a PC.

With the K750, there is no need to use a PC to print photos, as images can be sent wirelessly to a Bluetooth printer or transferred via Memory Stick to a compatible printer or a high street photo kiosk. In combination with the Bluetooth Media Centre MMV-200, the K750 can be used to view pictures and videos on a TV screen, easily sharing moments with friends and family in a fun and entertaining way.

Sony Ericsson's K750 stores a sizeable picture library with its plentiful and expandable memory . The phone features an internal 32MB memory that can hold nearly 100 full size pictures, and an external memory slot that accepts Memory Stick Duo up to 2GB, enough for more than 6,000 shots. A 64MB Memory Stick Duo is supplied with the phone.

The business tools Sony Ericsson has designed into the K750 make it the ideal working companion that will appeal to companies looking to provide their workforce with fully featured mobile phones that deliver fast rates of data and image transfer.

Meanwhile, away from the office the K750 provides fun and entertainment with fast and smooth games play via the 3D Java games engine. An integrated MP3 player and FM radio uphold Sony Ericsson's music focus, providing entertainment with great sound quality.

The creative urge is well satisfied with the K750's host of onboard tools for personalising the phone and mixing video, stills, sound and text. VideoDJ™ allows users to create their own animations; PhotoDJ™ is a simple photo editor for enhancing shots; PlayNow™ enables users to download fresh new music tones direct to their phone; and personalised ringtones and sound effects can be created with MusicDJ.

The K750 is available in black and silver and will be on sale from Q2.