ProTechnology to bring Mac's digital lifestyle to the Middle East

PRO TECHnology has combined HP's Mac-Connect and the Apple Center concepts under one roof. The showroom, which is set to open on the 8th of March 2005, will be inaugurated under the patronage of Ahmed Bin Bayat, Director General of the Dubai Technology and Media Free Zone Authority (TECOM).

The Apple Center specializes in showcasing and selling Apple Macintosh products, programs and accessories. The Center is designed to the highest standards put forth by Apple Computer internationally. The Mac-Connect concept is a uniquely designed showcase that seamlessly integrates Apple products with HP technologies.

Mac-Connect is well known for its focus on HP solutions that are integrated into Apple Macintosh solutions in digital life and aimed at enhancing graphical applications for photographers, designers and home users.

The new PRO TECHnology showroom is the first of its kind in the region and a pioneer project for Apple and HP outside of US and European markets. PRO TECHnology was hand picked to host this endeavor by HP as an Elite Mac-Connect partner.

"Our new concept showroom is aimed to cater for business, individual professionals and home users, especially those professionals in the field of graphic design. We also see a huge potential for the education sector to benefit from this project," said Jamal Maraqa, PRO TECHnology CEO. "It comes as no surprise that Apple and HP chose Dubai as the launch pad for this latest of innovations, Dubai being the region's technology and business hub, and by sweeping the market here, will have a head start in winning the hearts and minds of technology enthusiasts in the region."

By setting up an Apple Centre and Mac Connect showroom in Dubai, PRO TECHnology, Apple and HP aim to keep Middle east technology experts at the forefront of technological develops on an international level and illustrating the powerful solutions and technical prowess of the companies involved.