The award, from The Centre for Asia Pacific Aviation (CAPA), is judged by industry specialists, in recognition of aviation business strategy and leadership, rather than conventional inflight product brands.
The committee praised SriLankan for its multi-pronged development that has encompassed expansion to India and China as well as promotion of Colombo as a regional hub.
According to the carrier's CEO, Peter Hill, the award reinforced the viability of SriLankan's growth strategy and its claim to be one of the major players in the regional aviation sector.
"In just three years, we have grown our fleet and network to encompass 42 destinations in 23 countries from Europe to the Middle East and the Far East," he said.
"Colombo is becoming a viable hub for transit between east and west, as well as a gateway in to the Indian sub-continent, and, during this time, we have nearly doubled profitability - and all this has been achieved by our staff working together to revitalise the carrier following the catastrophic events of 2001."
Hill said that the award was an endorsement of immense value to SriLankan Airlines in its continued pursuit of excellence and development of new destinations in the region and beyond.
It is the latest in a string of accolades for the Sri Lankan carrier, which was voted as the Best Airline in Central Asia in 2004 by Skytrax Research, the fourth consecutive year it has topped this nomination in the world's largest airline passenger survey.
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SriLankan Airlines lauded by industry peers
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SriLankan Airlines has been named 2004 'Airline Turnaround of the Year', paying tribute to the efforts of both management and staff in repositioning the carrier following a terrorist attack on Katunayake Airport in Colombo in 2001 when it lost half its fleet.
CEO, Peter Hill
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Posted by Lara Lynn Golden, News EditorSunday, March 06 - 2005 at 12:42 UAE local time (GMT+4)
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SriLankan Airlines was created in April 1998 when Air Lanka, was privatised following the establishment of a strategic partnership with Dubai-based Emirates Airline. The agreement saw Emirates take a 40 per cent shareholding in the company and undertake a 10-year management agreement, during which time SriLankan has been established as southern Asia's preferred international carrier.
Following its transformation, SriLankan has won a string of international aviation awards including Best Airline in Central Asia from UK's Skytrax Research for four years in a row, (2001, 2002, 2003 and 2004), underlining its new reputation as a world-class carrier.
In 2003, SriLankan was voted as having the friendliest cabin crew by Skytrax, and also won the award for Best In-flight Entertainment (for a fleet size of 20 or less) at the annual World Airline Entertainment Association's Avion awards in the USA.
Meanwhile, the airline's sky taxi service has revolutionised domestic air travel in Sri Lanka, offering transfers between the airport and Colombo and Kandy, Koggala, Bentota, Trincomalee, Anuradhapura and Hingurakgoda - flight times from Bandaranaika International Airport are just 30 minutes to each town except for Trincomalee, which is a 45-minute transfer. The network incorporate most major tourist sites, from the beach resorts on the west coast around Bentota and Galle (Koggala), as well as Polonnaruwa (Hingurakgoda), Anuradhapura, Kandy and Trincomalee.
For further information:
For media enquiries:
Kirstie Hepburn / Fiona Swaffield
Strategic Solutions for SriLankan Airlines in Arabia
Tel: +971 4 3915390
Following its transformation, SriLankan has won a string of international aviation awards including Best Airline in Central Asia from UK's Skytrax Research for four years in a row, (2001, 2002, 2003 and 2004), underlining its new reputation as a world-class carrier.
In 2003, SriLankan was voted as having the friendliest cabin crew by Skytrax, and also won the award for Best In-flight Entertainment (for a fleet size of 20 or less) at the annual World Airline Entertainment Association's Avion awards in the USA.
Meanwhile, the airline's sky taxi service has revolutionised domestic air travel in Sri Lanka, offering transfers between the airport and Colombo and Kandy, Koggala, Bentota, Trincomalee, Anuradhapura and Hingurakgoda - flight times from Bandaranaika International Airport are just 30 minutes to each town except for Trincomalee, which is a 45-minute transfer. The network incorporate most major tourist sites, from the beach resorts on the west coast around Bentota and Galle (Koggala), as well as Polonnaruwa (Hingurakgoda), Anuradhapura, Kandy and Trincomalee.
For further information:
For media enquiries:
Kirstie Hepburn / Fiona Swaffield
Strategic Solutions for SriLankan Airlines in Arabia
Tel: +971 4 3915390
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