Avaya signs Almasa Network Solutions to increase access to IP telephony for Middle Eastern customers

Under the agreement, Almasa Network Solutions has been signed up as a value added distributor for Avaya's range of IP telephony and wireless solutions.

Demand for IP telephony solutions is expanding across the region, and the agreement will allow Avaya to expand its reach and coverage to meet that demand while providing Almasa Network Solutions with market-leading enterprise-level IP telephony solutions to complement and strengthen its existing portfolio.

"Avaya compliments Almasa's strategy of providing first class service, products and solutions. This relationship will strengthen our portfolio in the Enterprise segment. With our Extreme, HP ProCurve & Juniper product range, Avaya's leading voice applications will bring our clients complete solution options, strengthening Almasa in the IP domain. This agreement will provide the ideal platform for state-of-the-art convergence solutions through our channel partners to the Middle East businesses," said Mehdi Amjad, Group Managing Director of Almasa.

The agreement covers distribution of Avaya solutions for the Middle East and North Africa. Almasa will offer pre and post sales support to its resellers, manage logistics and fulfillment of orders and establish a lab facility for solutions testing.

"This agreement with Almasa will provide Avaya with the reach and the support services required to connect with a whole new group of reseller partners who are up and coming in the field of IP telephony solutions. Almasa Network Solutions is gearing up to provide a true value-added service to these reseller partners, who in turn will be able to introduce converged voice and data network solutions to customers across the region. We are very pleased to have signed Almasa as a value-added distributor, and we are looking forward to a long and rewarding relationship for Avaya, Almasa and our resellers," said Nidal Abou-Ltaif, Managing Director, Avaya Middle East & North Africa.