Etisalat releases prepaid telephone cards carrying images of Emirates Post's stamps on traditional fashions

More than 6 million telephone cards will carry the images of these stamps.

"As two leading service organizations, Emirates Post and Etisalat have joined hands to create beautiful telephone cards bearing images of UAE stamps," said Abdullah Ibrahim Al Daboos, Director General of Emirates Post. "One objective of this is to promote philately through the widely used telephone cards. The second aim is to encourage people to collect telephone cards, which have become a hobby with many people."

Mohammed Al Fahim, Executive Vice President, Marketing, Etisalat, commented: "We are constantly seeking ways to make our prepaid telephone cards more beautiful. As Emirates Post has gained a reputation for creating visually attractive stamps, we decided to make use of the images of postal stamps on our telephone cards. We are delighted with the result. We hope our telephone cards will become collector's items, just like the stamps of Emirates Post."

The stamps used in the new set of Etisalat telephone cards portray a variety of traditional clothing of UAE women, such as Al Serwal or drawers which are worn under the jalabia; Al Thob (Robe); Al Abaiah (Gown): Al Kandoura (Jalabia); various types of Al Shailah (Scarf) used for covering the head and Al Burga (Yashmak) used for covering the nose and mouth.