Announced as part of the retailer's annual awards, the "Most Innovative Product Launch 2004" recognized the multi-pronged way Philips introduced the Pixel Plus 2 TV with Ambilight to both consumers and trade.
"Philips is delighted to receive this award from a company that is not only one of the UAE's leading consumer electronics retailers but a Philips retailer as well," said Khalid Tuer, Consumer Electronics General Manager for Philips Middle East & Africa region. "The honour reflects the tremendous efforts that our sales and marketing teams put into the introduction of each new product. This job, of course, is made more challenging and more rewarding when it involves working with such exceptional, ground-breaking technology."
Pixel Plus 2 creates super sharp, super detailed pictures with a greater impression of depth than any other image enhancement technology. Taking the input signal from any source - terrestrial television, cable, DVD, digital TV - Pixel Plus 2 applies one of the most advanced digital processors available in the consumer market with a unique suite of 17 different image processing improvements.
Movies appear crisper and sharper with the 3D Digital Combfilter and 3D Digital Noise Reduction, which make images brighter and improve colours while retaining sharpness. Sports viewing is more exciting with Digital Natural Motion, a technology that detects blurring caused by movement, and ensures a sharp and steady image from start to finish.
Complementing Pixel Plus 2 is Philips' Ambilight ambient lighting technology. Totally unique to Philips, this technology enhances the TV and viewing atmosphere by projecting background lighting built into the back of the TV onto the wall behind the set. This provides a soft 'glow' around the TV set and enables the eye to see pictures clearly and without straining.
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Philips honoured by Plug-ins Electronix for innovative product launch
- United Arab Emirates: Tuesday, March 15 - 2005 at 11:50
- PRESS RELEASE
Philips Electronics was awarded recently by Plug-ins Electronix, the leading powerhouse retailer in the UAE, for its innovative way of launching the Philips Pixel Plus 2 TV with Ambilight technology.
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Experience Every Thing with Philips Home EntertainmentThe Philips 2004 Global Home Entertainment "Deeper Experiences" campaign shows consumers what it's like to be 'inside the action' - a place where they get to Experience Every Thing. Philips Home Entertainment products empower consumers to maximise their home entertainment experience by immersing themselves in what they are watching and providing
unparalleled freedom and control over content.
• See Every Thing with Philips range of FlatTVsTM - the only television in the world that combines breakthrough Pixel Plus 2TM picture quality and AmbilightTM, a unique ambient lighting system
• Record Every Thing with Philips DVD Recorders that features an integrated Hard Disk enabling consumers to record and save the best moments from their favourite programs
• Hear Every Thing with Philips Home Theatre in a Box (HTiB) systems that offer consumers the ability to enjoy the latest audio quality, enhanced video technologies, and wireless connectivity
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.
For more information please contact:
Reem Saleh
PR Executive
Philips Electronics Middle East & Africa
Tel: +971 4 3353 666 Fax: +971 4 3353 999
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, March 15 - 2005 at 11:50 UAE local time (GMT+4)
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