Cadillac launches 4-year/100,000kms warranty, service & maintenance package

Customers who purchase a 2005 model Cadillac will benefit from an unbeatable four year or 100,000km free service and maintenance package as per the regular maintenance schedule booklet, around the clock roadside assistance and General Motor's patented bumper-to-bumper warranty.

"Cadillac constantly aims to surpass its highly discerning customers' expectations of what is the best care that money can buy," said Fadi Ghosn, Regional Marketing Manager for Premium Brands, General Motors Middle East. "The warranty guarantees Cadillac owner's total peace of mind for an unprecedented length of time, enhancing the Cadillac experience."

Dynamic design, advanced technology and a combination of performance and luxury are some of the attributes that distinguish Cadillac cars. A stunning series of all-new Cadillac cars have made their debut in the region over the last 12 months.

"Cadillac remains committed to launching at least one new vehicle a year until 2010 as part of our quest to regain Cadillac's status as the 'Standard of the World' for luxury cars," added Ghosn.

The luxury Cadillac brand has been undergoing a renaissance that seeks to restore its traditional leadership in design and technology. For a century, Cadillac has been known for breakthroughs such as the self-starter, the first mass-produced V8 engine, the first high-volume car to be designed by a stylist, and the first mass-produced vehicle stability system.

Cadillac's tradition of pioneering technical advancements has continued with the development of innovative technology such as Magnetic Ride Control - the world's fastest-reacting suspension.

According to Ghosn, Cadillac has invested hundreds of millions of dollars in the development of new products and manufacturing facilities in recent years. Retailers across the region are also supporting the renaissance of the brand with significant investment that demonstrates their belief in the brand's future.

To support Cadillac's new models, new 'Premium Brand' retail facilities are being inaugurated across the region. They follow a global restyling of Cadillac premises that emphasize the distinctively superior Cadillac character, using design concepts that express the heart and soul of the brand.

Cadillac was recently named a leader in initial vehicle quality among luxury nameplates according to J.D. Power & Associates Initial Quality Study. The study measures the number of problems consumers experience during the first 90 days of vehicle ownership. Its results are recognized as key influencers of consumer decision as to what make of model of vehicle to buy or lease.