Intel concludes technology awareness roadshow for consumers in the UAE

The roadshow was launched in Dubai and Abu Dhabi on February 27th, and concluded on March 5th. The week-long roadshow comes as part of Intel's efforts to play a role in increasing consumer awareness about technology and its benefits in the region.

"The roadshow which attracted a large number of visitors was an excellent way to enable us to deliver our message about the benefits of technology to our audience in the UAE, where the youth constitute a majority of the population. The UAE government has also identified the need to conduct intensive awareness programs in order to support the spread of ICT skillsets, which is what Intel hopes it achieved with the conclusion of this roadshow," said Samir Al-Schamma, Intel's general manager in the GCC.

The display reflected a digital family room, featuring wirelessly interlinked PCs and consumer electronic devices. New PC users were able to use Intel's PC basics tutorial software, whereas the more skilled visitors competed in a variety of computer games where 3 winners walked away with state of the art laptop and desktop computers based on the Intel® Centrino™ mobile technology or the Intel® Pentium® 4 processor with hyper threading technology. Movie lovers were also able to experience the latest in in-home digital entertainment, by streaming films wirelessly from the computer onto the TV screen, via a digital media adapt.