Emaar launches Travo at The Views for those registered on-line

The success of e-registration follows the company's launch of Una last year which was widely acknowledged as a fair process, and which afforded equal opportunities to any potential homeowner or investor.

Prospective homebuyers—the modern, mobile professional—have already begun registering at the website. Radio stations in English and Arabic have also commenced airing competitions, which will see a total of 20 opportunities to receive preference when buying units in Travo.

The new Mediterranean-styled community forms part of Emaar's Views development located adjacent to the world-class championship golf course. The apartments will be available in a choice of studios, one, two and three bedroom types offering views of the waterway and the surrounding greens.

Applicants will randomly be selected from the online registration list. These applicants will receive invitations by email to be present at the Dubai Marina Sales Centre on Thursday March 24. The e-invitation is valid for one day only (March 24). Any purchase of a Travo apartment will be validated in the name of the original applicant.

Naaman Atallah, Director of Sales, Emaar Properties, said: "Travo has been conceptualised for young successful people. It will be home to first-time homeowners, young families and professionals, especially those working in the Dubai Internet & Media Cities, and who are drawn to a vibrant, urban lifestyle."

"We knew the on-line registration, which started with Una last year, would succeed. This process guarantees fairness and equal opportunity to everyone and reinstates Emaar's commitment to serve its customers better. Also young professionals are highly IT savvy, prefer to deal online for their requirements and are more than happy to be in a distinctive residential development close to their place of work in the Dubai Internet and Media cities, and five-star hotels."

Amenities for the Travo residents include 24-hour security, swimming pool, resort style pool deck and communal area, communal barbeque, multipurpose room, children's wading pool, parks and walkways. The apartments offer the ultimate in comfort and style and boast highest standards in modern living with quality finishes, materials and exceptional design from international architects.