Fujitsu Siemens Computers to sponsor e-TQM College's PanArab Media Quality Award 2005

Two winners of the competition, which is open to PanArab print and electronic media, will receive a trophy together with the latest models of Fujitsu Siemens Computers AMILO notebooks. The awards will be presented at a glittering ceremony to be held towards the end of mid-March 2005 in Dubai in the presence of a VVIP and several dignitaries.

"For the second successive year, the e-TQM PanArab Media Quality Awards will recognise excellence in reporting on quality-related issues. As a company driven by total quality management (TQM), Fujitsu Siemens Computers is proud to continue its support of competition, the scope of which has now been widened to include the electronic media, a move that suits our profile as a leading regional IT company," said Sheila Bibi, Marketing Communications Director, International Sales Region (ISR), Fujitsu Siemens Computers.

"Fujitsu Siemens Computers has emerged as one of the top IT vendors in the Middle East, and is driven by its focus on TQM," added Bibi. "We have made Total Quality Management the mainstay of our operations globally because TQM provides us with statistical methods to analyse, measure and improve the performance of all processes throughout the entire organisation."

The AMILO notebooks that will be presented to the winners incorporate high-end multimedia features and top-quality mobility, complemented by a 15inch screen, to allow peak performance in playing video films and computer games.

Powered by the Intel Centrino mobile technology, they offer the leading-edge audio and video features needed to convert a laptop into a full-fledged multimedia and fun machine.

"Fujitsu Siemens Computers supports the efforts of e-TQM College in its bid to spread awareness of Total Quality Management across all regional enterprises and organisations by encouraging members of the media to focus on TQM-related issues," added Bibi.

"We regard it as part of our corporate social responsibility to build a strong association with an event that promises to play a significant role in popularising TQM across the Arab World. Through this sponsorship, we hope the Fujitsu Siemens Computers brand will acquire an even stronger association with quality," she said.

The PanArab Media Quality Award, the first of its kind in the region, will recognise journalists writing on any of the following topics: Business Excellence practices, Six Sigma, ISO 9000, Business Process Re-engineering (BPR), Total Quality Management (TQM), Importance of Quality in Shaping the Competitiveness of Organisations in the Arab world, Quality: Its significance and Benefit to the Arab world and Islamic Values & Quality Management and their Impact on Arab Society.

The winners will be selected by a jury comprising international TQM experts and Professors with extensive experience in the teaching of TQM-related subjects.