Sony Ericsson P910 smartphone elevates mobile professionals to new levels in business synchronization

Compatible with over 600 applications accessible over the air, you can even buy and download an on-device application shop.

"Our smartphones offer the widest variety of available applications and input methods without compromising on quality, functionality or ease of use. What we have created is the ultimate business communication tool for the discerning mobile professional." says Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa.

Based on world-renowned Symbian OS 7.0 and the successful UIQ user interface, the P910 offers the widest possible application compatibility of any smartphone device available on the market today. Working with leading third party developers, Sony Ericsson has ensured applications essential to the needs of the competitive professional user are integrated with P910. Support can be selected from the hundreds of options available or tailor-made to suit individual business communication needs. Facilitating entry directly into central ordering systems to give sales professionals an edge is just one example demonstrating the device's ability to push vertical business synchronization to maximum efficiency.

Characterized by versatility and ease of access the P910 is the definitive PDA + Phone + Multimedia device with application capabilities that are truly endless. PC synchronization of the calendar and address book functions can be modified and updated over USB, infrared, Bluetooth or even wirelessly through SyncML. HP Runestone allow messages, pictures and notes to be printed directly on Bluetoothed-enabled HP printers. Equipped with navigator tool Wayfinder, included on the CD, the system works as a turn by turn in-car navigation system when connected to a Blueutooth GPS receiver, ideal for executives constantly on the move. Baked by triple band GSM/GPRS coverage the P910 gives executives a global level of freedom to use one of the smartest accessible mobile communication tools around.

Just as easily used by individuals for email interchange, the P910 can also be incorporated to a secure IT network, never compromising security. In addition to Smartner, it also supports IBM, extended systems, Visto, RIM Blackberry, Seven and IntelliSync making the P910 the ideal multi-functional email platform.

Lombardia Informatica, a public-capital service company that designs and builds IT systems for the Regional Government of Lombardy, Italy, required a solution that would provide access to the Internet and the local government's intranet site with the required security level.

"We chose IBM best of breed technologies and Sony Ericsson's easy to use, innovative smartphones because we needed a secure and flexible wireless solution", says Paolo Fornasari, General Manager at Lombardia Informatica.

Multiple free and trial offers include Avantago (offline browsing), Media Viewer (direct access to news such as the Financial Times) and Promyzer (real time market quotes and stock trading) facilitating data gathering. Coupled with the Opera browser the superior sharp screen display, within an ideal screen-width, assures access to up-to-date market intelligence and news anywhere anytime.

For global executives who demand quality as well as versatility, the P910 offers excellent user friendly imaging capabilities. The built-in digital video and still camera function presents top quality imaging facilities enabling pictures to be shot as well as video recorded. Specifically the in-built communicorder combines state of the art high picture resolution with an ease of access mobile professionals have only dream of.

Usable in two optional modes, the digital VGA camera operates via the quick action point-and-shoot option and for recordings that require more camera control, users can shoot with the flip open. Supported with graphical controls to manipulate visual settings, coupled with a screen of 262,000 colours, high quality picture viewing and editing is made possible, instantly.

In addition to a 1GB memory stick the inclusion of an expanded internal memory from 16 mb to 64mb, to accommodate the additional application memory demands, further demonstrates Sony Ericsson's commitment to quality assurance and a greater understanding of the needs of the mobile professional.