NBC's top promotion & marketing executive Frank Radice to keynote first ever PROMAX Arabia

The event will take place 3-4 May 2005 at the Emirates Towers Hotel in Dubai.

As Senior Vice President of the NBC Agency in New York, which handles all promotional campaigns for the Peacock network, Radice's session will focus on promoting news during times of crisis. Having engineered the promotion campaign behind the transition of Brian Williams as the host of NBC Nightly News, replacing Tom Brokaw, Radice will also discuss the importance of the persona of news anchors.

"Our members spend a lot of time promoting news programming, especially during the challenging times we live in today. Frank Radice is more than qualified to address the issues they are facing and we are thrilled to have him headlining this important discussion," said Carmen Alzner, Senior Vice President and Managing Director of PROMAX&BDA EMEA in making the announcement.

"While the world is at war, promoting news stories about combat and the military can be difficult but if done correctly, you can communicate your message in a compelling, audience-captivating way," said Radice.

Besides extensive experience in advertising and promotion, Radice has a lengthy background in news production. During his 11 years with ABC News, he was honored with two Dupont Awards and one Emmy. He was a producer for Nightline for five years (1980-1984), the ABC Evening News and The Last Word with Phil Donahue and Greg Jackson. Additionally, he covered major news events including politics, wars in the Middle East and Central America, the Falkland Islands conflict and the invasion of Grenada.