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SCAVIA's new jewellery collection expresses elegance and exclusive design craftsmanship
- United Arab Emirates: Wednesday, March 23 - 2005 at 16:07
- PRESS RELEASE
Damas, a leading jewellery retailer group in U.A.E. introduces the latest from Scavia - a collection of jewellery that expresses elegance with exclusive design and craftsmanship skills linked to the Italian tradition.
Selecting a piece of Scavia jewellery has always been one of the important moments in the life of the purchasers, a moment devoted to themselves and their dreams. Making such a choice means entering the sphere of pure, sublime elegance, a magical dimension where luminous transparency and iridescent reflections glitter in an endless stream of creativity.
The Scavia style is essential and expressive. "My jewelry often derives from an idea that comes to me unexpectedly and forces me to carve space with a gesture", says Fulvio Maria Scavia. "I have never catered to fashion: it is the jewellery itself that must "set the fashion", mediating between idea and matter" he added.
Each creation has a story, cultural references and aesthetic appeal. Along with the rich use of color, obtained with rubies, emeralds and sapphires, the fine jewellery of Scavia is marked by the dichromatic effect of platinum and white gold with black onyx, pure geometric forms elegantly punctuated with the rarest diamonds.
Indeed, Fulvio Maria Scavia conceives and creates extraordinary jewelry - authentic artistic masterpieces destined to win the test of time. SCAVIA Jewellery latest collection is available at Scavia Boutique, Jewellery Court - Saks Fifth Avenue and also at Damas Les Exclusives Boutiques in Burj Al Arab, Emirates Towers and Maktoum Street.
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Notes and media contacts
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network.The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon and throughout the GCC countries with over 180 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Carrera y Carrera, Pomellato, Scavia, Roberto Coin, Chimento, Fope, Laurentia, Baraka, Faberge, Chronoswiss, Parmigiani, Mercedes Benz, Chanel, Montega, Frederique Constant, Ball, Paul Jobin, etc..
The innovative in-house collections include the majestic Bridal jewellery, exclusive branded jewellery like Boudoor, Jumeirah, Farasha, Fior, Diamond Leela, Fairuz, Harmony, Dibla, Al Manthurah and Aura, Varotti and Aquamarin brands of watches and a wide range of classic and contemporary collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.
For more information please contact:
Damas Jewellery Marketing Department
Tel: 04-2266222
Fax: 04-2263404
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
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