Géant Hypermarket opens at Ibn Battuta Mall

Notes and media contacts

Issued by octOpus on behalf of Ibn Battuta Mall. For further information, please contact Shereen Dury or Priyanka Vohra at 04 2868275/050 7690087

Ibn Battuta Mall Info:

Ibn Battuta Mall, A Nakheel Project, was conceived to celebrate Dubai's increasing role as one of the world's top shopping destinations. Located adjacent to Sheikh Zayed Road between interchanges 5 and 6, the Mall combines retail, entertainment, restaurants and family activities all within a uniquely themed environment that is designed to reflect the unique combination of various heritages and cosmopolitan lifestyle that is the very essence of Dubai. The architectural inspiration behind the unique design of the shopping mall is based on the travels of the legendary Arab explorer Ibn Battuta. The mall is segmented into six distinct architectural zones, representing key destinations visited by Ibn Battuta. Ibn Battuta Mall features a 21 screen cinema Megaplex, including the UAE's first IMAX cinema, themed garden areas and a uniquely designed food court. For further information, please contact octOpus on 04 2868275

Media Info - Géant
Géant hypermarket is a part Groupe Casino, a French retailing giant with a turnover in excess of USD 30 billion per annum. In the year 2000 a strategic partnership was forged between Retail Arabia which is a part of the BMA Group - one of the largest and oldest retailing groups' in the Gulf with Groupe Casino to bring the Géant hypermarkets to major GCC countries. The international expertise of Groupe Casino, combined with the local market insight of Retail Arabia has created the best local adaptation of international standards in retailing.
The first Géant hypermarket was launched in Bahrain in May 2001 and is located in Bahrain's landmark mall - The Bahrain Mall. The hypermarket covers an area of over 130,000 square feet. Géant stocks and sells everything - groceries, frozen foods, bakery products, butchery, seafood, textiles, fashion wear, shoes, jewellery, electronics, sporting goods, household items, household accessories, cosmetics, perfumes etc. A fabulous French bakery with over a hundred varieties of breads and cakes freshly baked everyday; an amazing array of over 140 varieties of freshest seafood and the biggest selection of electronics in Bahrain are some of the highlights of this hypermarket. This coupled with a no frills philosophy of offering to the customer quality products at the lowest prices plus the convenience of one stop shopping for all their needs has made it a runaway success in Bahrain. Géant attracts customers from all income groups from the low middle income families to the upper end of the income level. An aggressive all year round marketing and supported by through the line advertising strategy ensures a high level of customer flow and visibility for the brand.