CO-OP ISLAMI registers a 15 percent growth in sales

CO-OP ISLAMI expects this campaign to increase its sales throughout the region by 35 per cent and help maintain its lead in real Halal meat products. The promotion provides consumers with the opportunity of wining five fully automatic 2005 model Mini Cooper sports cars and 4995 remote controlled Mini Cooper toy cars and is the largest ever organised by the company throughout the GCC.

Saleh Abdulla Lootah, Chief Executive Officer, CO-OP ISLAMI, said: "The campaign has contributed to increase the company's sales tremendously in the region's market. This followed the good response registered by our customers. The idea of launching the promotion is a result of our intention to provide excitement and value to all our loyal customers in the GCC."

He added: "We made sure to add new entertainment dimensions to the campaign by choosing a unique and fashionable car, in demand with the region's car fans."

CO-OP ISLAMI is known for its innovative promotional campaigns like the Dhs 3 million GCC-wide Golden Egg campaign to spearhead its annual Ramadan Surprises promotion.

To win prizes in the 'WIN 5000 MINIs PROMOTION', consumers have to buy any of CO-OP ISLAMI 150 products that range from fresh and frozen meat products such as burgers, sausages and sea food to cheeses and vegetables.

CO-OP ISLAMI is committed to the concept of "Real Halal" and is totally compliant with the standards and principles of Islamic Shariah. The company's commitment goes beyond applying the Shariah's minimum requirements in Halal production by applying the Islamic Rites comprehensively.