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This contract is a breakthrough for Motorola in Saudi Arabia and means the company now works with operators in almost all Middle East markets.
Under the contract, Motorola will provide a turnkey Radio Access Network (RAN) for GSM and EDGE, including Horizon II base stations.
The network will cover parts of the Western, Southern and Northern regions of Saudi Arabia, and in addition to providing traditional voice services, ''Mobily'' (Etihad Etisalat Company) will be able to offer subscribers walkie-talkie style communication using Motorola's PoC solution. By offering PoC services, ''Mobily'' (Etihad Etisalat Company) will be able to benefit from additional revenue streams, while providing its subscribers with quick one-touch access to their friends, family and colleagues.
Commenting on the announcement, Mr. Khalid Al Kaf, the Chief Executive Officer of ''Mobily'' (Etihad Etisalat Company) said: 'We were seeking a strong revenue-generating solution to enhance wireless service offerings and delivery for our customers. We chose Motorola to help advance our mission to provide Saudi Arabians with quality telecommunications services, including its latest innovations such as Push-To-Talk over Cellular.'
Margaret Rice-Jones, corporate vice president Motorola Inc. and region management Motorola Networks EMEA added: 'Saudi Arabia is a high growth market for mobile telecommunications. Our collaboration with ''Mobily'' (Etihad Etisalat Company) will help deliver ground-breaking services to subscribers. The smooth running of the network is clearly central to the successful delivery of these services.'
With the ''Mobily'' (Etihad Etisalat Company) contract, Motorola's global PoC infrastructure solutions continue to gain traction, reaching 25 contracts in 29 countries. Deployment of ''Mobily'' (Etihad Etisalat Company) network is taking place throughout early 2005.
Motorola has over 30 years of experience working throughout the Middle East.
Motorola secures contract from 'Mobily' (Etihad Etisalat Company) to meet high demand for mobile services
Motorola (NYSE: MOT) today announced an agreement to implement Saudi Arabia's second GSM mobile operator, ''Mobily'' (Etihad Etisalat Company), with a GSM Base-Station System (BSS) mobile network including Enhanced Data for GSM Evolution (EDGE) and Push-To-Talk over Cellular (PoC).
- Saudi Arabia: Wednesday, March 23 - 2005 at 18:28
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Push-to-Talk over Cellular DefinedPush-to-Talk over Cellular is similar to a walkie-talkie experience; it is a means of quick one-to-one or group communication. Instead of dialling a number to start a conversation, with one push of a button you simply go to a 'buddy list' and select the person you want to contact. Push the button again, talk and your voice is heard by the recipient.
You can also create group calls so everyone on your buddy list can hear your message simultaneously - just as in a telephone conference. Instead of having to call each recipient individually, a push of the key is all it takes to send a message directly to an entire circle of friends or work colleagues, for example.
For network operators, PoC opens up a whole new realm of voice services, as it significantly enhances telephone service. Experience has proven that consumers with PoC features on their phone tend to use their handset more, potentially providing mobile operators with higher average revenues per user.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004.
Media Contact:
Stephanie Forrest
Motorola Networks
+44 (0)1256 790010
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, March 23 - 2005 at 18:28 UAE local time (GMT+4)
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This Article was updated on Thursday, December 14 - 2006
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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