48 per cent of households in Cairo use the Internet and 46 per cent have Satellite TV (page 1 of 2)

On the TV front, despite the relatively wide adoption of Sat TV, terrestrial TV is still alive and kicking with a full 91% of households in Cairo tuning in to Egypt's terrestrial TV channels. Of the Sat TV viewers, 68.3% tune in to news channels. Al Jazeera news channels is the most widely watched (88.4% of households with Sat TV watched it), followed by Al Arabiya (35.1%), Nile News (8.9%), CNN (6.6%), Al Hurra (4.6%), Al Ekhbaryia (3.9%), BBC (3.1%), ANN, Euronews and Manar (each with 0.4%). The survey also probed the channels the households watched in the categories of: Music Channels, Entertainment Channels, Sport Channels and Religion Channels. On the GSM front, the survey revealed that some 71% of households in Cairo have a GSM line.

Arab Advisors Group's major analytical survey of Cairo's population was scientifically done. The survey involved face to face interviews with 562 people from different households in the Greater Cairo area selected randomly from different areas in the city in a manner proportionate to the population size of the different areas. Respondents were above 18 years old. The survey has a confidence level of 99% with a margin of error of 5.5%. Please contact us to get a copy of the survey questions.

The survey is a multi client project of Arab Advisors custom research and consulting service. The study was not commissioned by any party and is available for all companies and interested parties.

The full results of the survey (including detailed statistical analysis and relevant cross tabulations) are available in two major reports "Cairo Households Telecom Survey 2005" and "Cairo Households Media Survey 2005". Each report comes with the filled survey questionnaires in electronic format sorted both by question and by respondent.

The report "Cairo Households Telecom Survey 2005" can be purchased from the Arab Advisors Group for only US$ 1,875 (Subscribers to Arab Advisors Strategic Research Services get a special discount of 33% making the applicable price only US$ 1,250). Please contact the Arab Advisors Group for a table of contents of this 45 pages and 69 exhibits report.

The report "Cairo Households Media Survey 2005" can be purchased from the Arab Advisors Group for only US$ 1,875 (Subscribers to Arab Advisors Strategic Research Services get a special discount of 33% making the applicable price only US$ 1,250). Please contact the Arab Advisors Group for a table of contents of this 68 pages and 106 exhibits report.

Both reports detail valuable demographic information such as level of education, marital status, household income level, age of respondents and gender.

Purchasing both reports also entails a 20% discount on the total price.

The "Cairo Households Media Survey 2005" reveals that 46% of Cairo households have a Sat TV dish, and a full 91% still also watch terrestrial TV broadcasting. TV viewing peak time is 9 PM - mid night, with close to 80% of households watching TV during this time.

On the Pay TV front, a full third of PAY TV users use illegally pirated cable neighborhood providers! The market shares of PAY TV providers (ART, ShowTime and ORBIT) are detailed and analyzed.

The survey report details all TV channels watched in Cairo (as reported by the respondents themselves), in the following categories: Arabic channels and non Arabic channels name recognition, Favorite Channels, Religious Channels, Sports Channels, General Entertainment, Music Channels and News Channels watched.

The respondents named and commented on over 140 Sat TV channels.