Raya Contact Centre is the certified B2B contact centre for Intel in the MENA region

Intel's choice of Raya was driven by its competence to deliver world-class support, including database building, profiling for the region's major IT companies, tele-sales for Intel Product Integrator (IPI) Program and handling Intel Channel Conferences (ICC) across the region.

"Raya is now in a stronger position to develop and grow Intel's Value Added Reseller (VAR) and channel sales programs. Raya Contact Centre is equipped to drive incremental revenue from the channel audience as well as end-users," said Khaled Shash, Raya Contact Centre Director. "This represents a strong endorsement of our expertise in the growing contact centre industry."

"The contact centre business is driven by a company's ability to comply with Intel's service agreement terms and conditions. By meeting Intel's exacting standards, Raya has proved its competences in call handling, technological capabilities, flexibility of operations and, most importantly, commitment to quality. This recognition marks another important milestone in Raya's success story," he added.

"The type of services provided by Raya Contact Centre are essential for the development and growth of Intel's business in the region, fulfilling our corporate objectives of broad channel outbound calling programs, campaign management and inbound support activities," said Karim Fahmy, Intel Country Manager, Egypt and Levant.

Raya ISO certified call centre, leverages the strengths of its parent company, Raya Holding, a pioneer in the field of Information Technology and Telecommunications in the Middle East, to deliver customised solutions to customers. In a Q4 2004 Intel success story competition, Raya Contact Centre was awarded the "Best Account Management" and "Best Sales Centre" awards.

Raya's solutions for the contact centre industry include tele marketing, tele sales, tele support, campaign management, product information, cross-selling, advertisement response, database building, profiling & validation and events traffic generation.