New fashion brand enters the UAE market; first store opens at Mega Mall, Sharjah

With 10 operational stores and its successful launch in Saudi Arabia, KOTON now opens its first of a series of stores at Mega Mall, Sharjah. Landmark International, a division of the Landmark Group, was setup to search, secure and roll-out international fashion and lifestyle brands in the Middle East, North Africa and South Asia. Landmark International is the Middle East franchisee of the brand and has ambitious plans for KOTON in the near future.

Speaking at the unveiling of the new store, Richard Mudie, Head of Business Development at Landmark International said: 'Today's consumer has become more fashion conscious and discerning. People are looking beyond the staple t-shirt and jeans combination and seeking fashion with more attitude and clothing which reflects their individualism. Koton, with its signature line, fits in perfectly with the personality and lifestyle of the aspiring consumer.'

Under the umbrella of the KOTON brand are 3 sub labels: Olé, for the younger woman; Smart, aimed at the more sophisticated lady; and KOTON Men, the menswear line which is focused on the 25-35 year old male. Today, KOTON produces more than 7000 individual styles of fashion apparel in 20 collections per annum, responding to the ever-changing face of fashion.

The brand essence:
KOTON is young. KOTON is fun. KOTON is individual. Colours, textures, variety and individuality are the strengths of the KOTON ensemble. Koton reflects a philosophy of urban, yuppie attitudes personified in its sexy, trendy and dynamic designs.