MICE Mid East - Under the High Patronage of His Highness Sheikh Sultan Bin Tahnoun Al Nahyan

The Chairman of Abu Dhabi Tourism Authority, His Highness Sheikh Sultan Bin Tahnoun Al Nahyan, will officially open the event on 24th April.

MICE Mid East will host 200 senior executives from major Middle Eastern and multinational corporations. All are the ultimate decision makers for organizing major events such as product launching, end-user conferences and executive meetings. They will meet for pre-arranged business meetings with industry solution providers including hotels and resorts, airlines and destination management companies.

Interwoven between the business meetings will be educational case studies on event organization from leading companies including HSBC, Ford, Johnson & Johnson and Dubai Petroleum.

Scott Ragsdale, CEO of the global executive event organiser naseba stated: "We are delighted to welcome His Highness the Sheikh to MICE Mid East and to work closely with Abu Dhabi Tourism Authority. We believe in Abu Dhabi's potential as a top MICE Destination and look forward to hosting a great range of events here."

An Abu Dhabi Tourism Authority statement read: "The Authority warmly welcomes and enthusiastically supports MICE Mid East, a highly prestigious global event that will further enhance Abu Dhabi's stature as a world class meetings and conventions venue. Equally important, the Congress provides an ideal opportunity to showcase the Emirate's attractions to the many influential decision makers attending as both speakers and delegates."