Maxtor appoints Delta Business Products as retail partner for UAE market

For some time now, Maxtor has recognized the huge potential for its leading Branded Product Range in the UAE and Middle East in general. With increased data downloading through the Internet (pictures, music, videos) and increased traffic of e-mails and data rich attachments, storage capacities of conventional HDDs are being challenged with users seeking alternative bigger, affordable and scalable storage solutions. This latest partner appointment underlines Maxtor's objective to provide value for money, reliable & innovative personal storage solutions to a fast growing consumer storage market in the Middle East.

"Our partnership with Delta Business Products in the UAE, endorses our efforts to extend the presence of Maxtor's extensive line of personal storage solutions here, making them more accessible to a wider range of consumers," said Rajeev Mukul, General Manager, Maxtor Middle East. "Delta Business Products is a strong retail IT distributor both in the UAE and the Middle East and we are confident that their extensive network will give us added advantage and consolidate our share of the consumer storage market."

Maxtor's new alliance with Delta Business Products, is designed to increase customer reach through Hyper markets; Retail outlets; product bundling with PCs, digital cameras, MP3 players; customer education and training and to tap growing market of networked digital homes. The retail segment calls for focused attention to the needs of major retailers, merchandising strategies and consumer focused market communication.

Delta Business Products will be the distributor of Maxtor's complete range of branded consumer storage solutions including the One Touch Personal Storage 200, 250 and 300GB for moderate to heavy PC users, 80GB for low to medium PC users, Maxtor Shared Storage for SOHO and Home Networking Applications and Retail Storage Upgrade Kits for upgrading basic PS storage capacities.

"Personal storage, portable storage and shared storage - these are some of the applications that are growing in demand and we want to be at the forefront of this segment," said Siddhartha, MD, Delta Business Products. "With over 8 years of experience in servicing retail outlets in the MEA region with a wide range of leading IT products, including consumer, network and enterprise storage solutions, we are in a strong position to bring Maxtor's cutting edge technology and user friendly personal storage solutions to consumers in the UAE."

"We strongly feel that Maxtor's product portfolio compliments our current product mix and as a leading innovator and storage solution provider, will play a leading role in the retail sector addressing and exceeding the increasing need for proven storage solutions in this market," added Siddhartha.

An increasing number of homes in the UAE and the region have multiple PCs and home networking is becoming increasingly popular. Maxtor's new One Touch Shared Storage (MSS) - available in EMEA markets from April 2005 - provides excellent family data storage for sharing files, music, pics and videos and also to provide safe keep of personal data for each member of home PC usage. These new Maxtor applications will now be in easy reach of all PC users in the UAE to safeguard priceless memories and personal data.

Delta Business Products, is a reputable distributor of computer hardware, peripherals, supplies, accessories, audio-visuals and consumer products throughout the Gulf, Middle East, Africa & CIS markets since 1995, and has been successful in establishing a strong network and supplying to leading Retail business partners.