Beauty trade fair unveils latest trends

The show has doubled in size in less than a year and will present the industry with the latest treatments, products and equipment. Scheduled to be held from the 2nd - 4th May at Dubai's World Trade Centre, over 550 exhibitors from more than 40 countries will take part in the Beauty World event.

The success of the Wellness & Spas show is largely attributable to the growth in the category which is pegged at international averages of 17-20% per annum. Evidence of this are the large number of spas, resorts and complimentary health clinics which number over 100 in Dubai alone. By 2015 it is predicted that Dubai will be amongst the top spa destinations in the world with plans already drawn up for a complete wellness cluster amidst the tranquility of a landscaped setting within Health Care City.

Other factors have also come into play with the change in lifestyle habits with people becoming more conscious on looking good, eating healthily and exercising. This has driven massive developments not only in the number of spas but also with fitness centres. Major international chains such as Six Senses Spas and Fitness First have recently launched into a market where they compete with local operators such as Tranquility Spa and Fitness Planet.

The Wellness & Spas show will be presenting the latest in spa products and equipment, wellness equipment, cosmetics, healthcare products and equipment and nail care products. Prominent brand names such as Babor, Massor, La Phyto, Balnea, Environ, Essie, Spajet, LPG and many more will all be featured at the show.

Many new products and designs will also be launched at the event, including the award winning Spa Jet multi-sensory body capsule systems from Sybaritic. Ultratone will be launching their revolutionary electronic muscle toning equipment, the Platnium Futra Pro that combines optic light with myo stimulation, micro-currents, ultracell and ultrasound - an all in one masterpiece for professional therapists. Woojin System, specialists in healthcare equipment for physical therapy, obesity control and skin care will be introducing the 'Jet-Vibe' the newest concept complex fitness system to give maximum effect in minimum time without undue burden on joints and other parts of the body through vibration exercise.