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'Damas Solitaire' - clearly, a cut above the rest

  • United Arab Emirates: Saturday, April 02 - 2005 at 08:01
  • PRESS RELEASE

Damas, the leading jewellery group in the U.A.E. offers a signature collection of diamond rings aptly titled the 'Damas Solitaire.'

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  • Damas Solitaire.
    Damas Solitaire.
A limited edition of the finest diamonds, it is presented in 5 scintillating collections, each piece accompanied by a Proof of Authenticity certified by the IGI Diamond Report specifying the diamond's identity and grade, based on an internationally recognized system. Unveiled by Amitabh Bachchan, one of the most recognizable figures from the sub-continent, the collection is a tribute to the triumph of the indomitable spirit.

"The Damas Solitaire is aptly symbolic of Amitabh Bachchan, an extraordinary actor of our times, whose stature as a human being too is remarkable. We at Damas, a company built on generations of trust always believe in providing the best to our customers in terms of designs and prices", says Mr. Tawhid Abdullah, Chairman, Damas Jewellery LLC.

"Dedicated to the young and trendy woman who is unmistakably individualistic, the Damas Solitaire is singularly outstanding in concept and design", says Mr. Tawhid Abdullah, Chairman, Damas Jewellery LLC.

The Solitaire range is now available at all Damas' outlets.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network.

The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon and throughout the GCC countries with over 180 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Carrera y Carrera, Pomellato, Scavia, Roberto Coin, Chimento, Fope, Laurentia, Baraka, Faberge, Chronoswiss, Parmigiani, Mercedes Benz, Chanel, Montega, Frederique Constant, Ball, Paul Jobin, etc..

The innovative in-house collections include the majestic Bridal jewellery, exclusive branded jewellery like Boudoor, Jumeirah, Farasha, Fior, Diamond Leela, Fairuz, Harmony, Dibla, Al Manthurah and Aura, Varotti and Aquamarin brands of watches and a wide range of classic and contemporary collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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