Motivate Publishing launches new Middle East edition of Hello!

Combining news and photo-features on international celebrities who boast cross-border appeal, with a hint of regional flavour, the content of the magazine follows the established Hello! format that has already proved so successful the world over. This new partnership brings the world's biggest stories to the Gulf and takes Middle East news around the world. In fact, at least eight pages of regional stories from the launch issue have already been syndicated to other foreign editions. The first issue features exclusive pictures of Sarah, Duchess of York as she celebrates her daughter Eugenie's birthday in New York, as well as Uma Thurman, Lord Lichfield and his daughter in Dubai and leading fashion designer Ayesha Depala.

Readers of the previous imported edition will see absolutely no compromise in the content or production quality of the new magazine: the only difference they'll notice is the huge price reduction.

Published every Sunday, Hello! from Motivate Publishing will be distributed across the Middle East, but predominantly in the UAE and other GCC states. The imported edition will no longer be distributed in the region.

Ian Fairservice, Managing Partner of Motivate Publishing said, "Today's launch of Hello! in the Middle East is the culmination of two years of preparation and hard work by the Motivate team in the UAE and Hello! in Madrid and London. We are delighted with the first issue which is released into the market today at the new price of Dhs 10, and we anticipate huge demand for this and all future editions."

Hello! In the Middle East joins a family of publications which includes versions in Spain, UK, France, Russia and Turkey.