Philips appoints Al Ghandi Electronics as distributor for telephony systems in the UAE

Mr. Louis Hakim, Philips CEO in the Middle East, affirmed that, "Philips and Al Ghandi Electronics have a long history of cooperation and partnership, in several business areas including Consumer Electronics, Domestic Appliances & Personal Care, and Lighting. Expanding our involvement in the market through Al Ghandi is a great attainment that will enable us to further extend our products and services in the UAE."

Mr. Matar Al Tayer, Managing Director at Al Ghandi Electronics, acknowledged that, "Al Ghandi has cooperated with Philips in the UAE for many years. We are confident that the trusted names of Philips and Al Ghandi Electronics in the local market will be a key factor to the success of our business."

Mr. Frits Neyndorff, Director of International Sales at Philips Business Communications added: "We are delighted with the partnership with Philips Business Communications. The Philips EPABX systems have gained worldwide reputation for their excellence, and also have one of the largest customer bases in the UAE. Our objective with this partnership is to enhance this position even further".

The UAE market is technologically advanced in telecommunications and customers expect only the best in terms of product and service. All Philips equipment underwent rigorous testing by Etisalat UAELAB and has been approved to be fully compatible with Etisalat network. Philips equipment enjoys a trusted mark of assurance, and consumers can rely on the knowledge that the product has been tested and approved by their own telecommunication Service providers.

Al Ghandi Electronics have now established dedicated sales and service centers in the UAE to handle this new business activity and also extended their team of specialized professionals to support this activity competently.

Specialist trainers from Philips Business Communications based in the Netherlands will train the staff at Al Ghandi Electronics. The training will run over a period of 4 weeks and covers installation, maintenance, and providing specialized customer service. The training will be concluded with a proficiency test to ensure that all the engineers become fully competent and familiar with all the technical aspects.