Virgin Megastore and Union Properties launch dream home opportunity
- United Arab Emirates: Tuesday, April 05 - 2005 at 10:01
- PRESS RELEASE
Virgin Megastore, the region's largest source of entertainment, today announced the opportunity for a lucky Virgin shopper to walk away with a luxury apartment at Union Properties' UPTOWN Mirdiff.
"This, without a doubt, constitutes the biggest dream scheme we've ever done here in the region," said Jean Claude Torbey, regional director, Virgin Megastore, Middle East & North Africa. "We're very focused on driving the best value for Virgin's customers, by not only being the ultimate source for entertainment merchandise, but also in helping them make dreams come true. As such, Union Properties were the ideal partner for our promotion as we are conscious that we always have to offer quality to our customers"
Simon Azzam, CEO, Union Properties said: "We're very glad to be teaming up with Virgin Megastore to give one lucky winner a key to a luxury apartment in one of our exciting new developments, UPTOWN Mirdiff. The development, built on 23 hectares, includes retail shopping, dinning and entertainment areas, park areas and a primary school all this serving the residents. For us, the Virgin brand has a clear synergy with our own brand, in that we both stand for quality and service in our respective industries. Virgin has always been very active with innovative promotions, giving their customers greater value for their money. We're delighted to partner in Virgin's biggest dream scheme ever in the region."
Customers can also triple their chances of winning through any of the following methods: if they are currently Union Properties tenants, if they pay using their MasterCard or if they purchase a Samsung product. The promotion will run concurrently in the UAE and Kuwait for a period of two months as of Tuesday, 29th March. The one-bedroom luxury apartment will be given to the winner on a 99-year leasehold basis to own or sell.
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Since its establishment in the UAE in 2001, Virgin Megastore has created a whole new dimension in entertainment. Almost every rock band and entertainment group to hit the turf in the UAE has one name behind it - Virgin Megastore. As active sponsors of major entertainment events in the UAE, Virgin Megastore's support and sponsorship is not only innovative and interactive, but highly compelling too. And there's a good reason for that - we've got the right mix of the target group coming into our premises every single day. So be it concert tickets or pop-idol merchandise, Virgin Megastore is the place to get it all.
Not just music, not only movies. In the ever-expanding world of entertainment, Virgin Megastore leads the pack by continually pushing back the horizons and identifying newer, more inventive ways of catering to the customers' needs. This is why today we sell a range of products including music, DVDs, books, electronics, mobile phones, multimedia, games, accessories, merchandise, computers and a whole lot more.
About Union Properties
One of the UAE's leading property investment developers, Union Properties PJSC, a public joint stock company established in 1993, is totally committed to providing quality. The success of Union Properties is built upon six basic principles, which form the Company's ethical code; these being quality, service, innovation, care, trust and diversity. Embedding these six values into every faceted aspect of the operation has enabled Union Properties to leverage itself as a leader in its field.
Union Properties are investing more than AED12.2 billion in current projects which include: MotorCity featuring a business park, residential areas, the Dubai Autodrome and the FerrariWorld theme park, One Central Park the futuristic 80 storey residential and commercial building, Green Community West, 100 hectares of residential greenery and tranquility and the elegant Park Lane Apartments are amongst some of the UP developments that are in the sync with 21st century Dubai.
About Samsung Electronics
Samsung Middle East & Africa (MEA) is headquartered in Dubai. In line with its global vision for 'Digital Convergence' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV).
Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa region. With annual revenues in 2004 reaching US$2.7 billion, the company has also invested in a service subsidiary located in the Jebel Ali Free Trade Zone in Dubai. The 3000 sq mts service facility recently completed nine years and is among the largest within the GCC countries.
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Posted by Anne-Birte Stensgaard, Senior News Editor



