Exhibitors at 'Fabulous Four' eager to target Middle East markets with latest products and services

The shows organised by Mediac Communications and Exhibitions LLC include the Agri Business Expo Middle East 2005, Middle East Flower and Garden Show GARDENEX 2005, Middle East Poultry Show 2005 and the Middle East Aquaculture and Fishing Show 2005.

Abdulla Abulhoul, Director, Mediac Communications and Exhibitions LLC said, 'This edition of Fabulous Four has also attracted a large number of exhibitors from all over the world. Exhibitors recognise the importance of participating in major shows to be able to target the right audience and showcase their products effectively. Fabulous Four complements the large-scale expansion and development activities in the Middle East, as it caters to diverse sectors.'

'For instance, the construction boom in the UAE has presented new dimensions to landscaping and gardening in the region. Property developers who are constantly on the look out for unique landscaping concepts to attract investors will be exposed to an array of novel ideas at Fabulous Four,' he added.

Bassam Ababneh, General Manager, Garden Art Company said, 'We are participating in this expo to study the market trends, to establish direct contact with potential partners and clients and to meet new material and equipment suppliers, which will further help in enhancing the quality of services. We hope to gain a lot by way of networking with the consultants, specialists and trade visitors who will be coming from around the world.'

'Our operations are focussed on landscaping and gardening and we offer all services related to this. Although most of our projects were concentrated in the Kingdom of Saudi Arabia, we are implementing our regional expansion plan and have set a branch in the UAE, leveraging the major economic developments taking place throughout the Middle East region, especially the UAE,' he added.

Another leading exhibitor, Biolink from Scotland who will be participating in the Poultry Show expects to get a foothold into the Middle East poultry market by promoting their cleaning and disinfecting chemicals that destroy red mites on poultry.

Palestine's agrib siness sector will be represented by PalTrade, Palestine's trade development organisation. 'Our participation in the exhibition comes as another step for Palestine's private sector outreach plan in the GCC countries. We intend to build and generate new leads for potential exports from Palestine to the GCC region, taking advantage of the tariff free zones. We are certain that our range of products including olive oil, processed foods and dairy products, which are known for its quality, will be widely accepted in the region,' remarked Johnny Hazboun, Marketing Communication Manager, PalTrade.

Last year's 'Fabulous Four' expo featured 78 exhibitors from 28 countries and attracted nearly 5,000 professional visitors from Europe, Iran, Pakistan, India, Sri Lanka and Gulf countries. The event is supported by the Ministry of Agriculture and Fisheries, UAE, the Dubai Flower Center and the Flower and Plant Industry Association of the UAE.

'We are certain to set new benchmarks with this edition of the show, which will have a wide profile of leading exhibitors from over 30 countries, presenting their know-how and services. We expect to see numerous business alliances and partnerships to be formed, as exhibitors finalise their corporate strategies to tap the lucrative markets in the Middle East. Further, our specialised symposiums that will be attended by industry experts will help participants stay abreast of new developments,' concluded Abulhoul.