New format and widened audience for IAA's Ad-Vocate

Yadullah Ijtehadi, Editor of Ad-Vocate, "AdVocate's larger format and fresh design marks a new era for the magazine and clearly mirrors the momentous changes taking place in the Gulf's advertising industry. Its news-driven editorial will get to the heart of the all the latest developments and trends and deliver incisive analysis to the region's key media players, especially important during preparations for the 40th IAA World Congress being hosted by Dubai in 2006."

A quarterly review of the advertising and communications business in the Gulf, Ad-Vocate has moved from A4 to a new tabloid size and has increased its circulation to 5000, now reaching not only IAA members across the region but also all key decision-makers in the advertising sector, including media and advertising agencies as well as individual clients.

With the pan-Arab advertising market touching $3 billion in 2004 and the UAE forming the third largest sector of this, it's no wonder that the UAE Chapter of the IAA is one of the most active in the world. This is underlined by the decision to host the World Congress in the UAE in 2006.

Ad-Vocate continues to represent this high profile organisation by providing focused coverage of the region's thriving media and advertising industry, plus relevant in-depth features and incisive analysis each issue.