Increasing demand in interactive and educational exhibits in region
- United Arab Emirates: Sunday, April 10 - 2005 at 09:39
- PRESS RELEASE
MTE (Marketing Themed Environments) Studios, specialists in themed architecture and edutainment, have announced the increasing demand in interactive and educational exhibits in shopping malls, hotels & resorts, theme parks and science centres in the region in a recent round table discussion with key trade titles.
"For instance, our goal in the case of our client Ibn Battuta Mall is to combine entertainment with education, whereby the Mall becomes the first 'Edutainment' Mall in the World. The introduction of 'Edutainment' in Malls is quickly evolving into a new trend, making a regular shopping experience a more interesting and exciting one,"explains Ludo Verheyen, Director of MTE Studios.
MTE have been working on Ibn Battuta mall where they undertook the detail design and art directing during construction of the six themed Courts (interior and exterior) as well as the design and production of interactive icon displays on Islamic inventions to be placed in the Mall. The materials used are of the best quality and the international team of art directors, designers, engineers and architects have researched and studied the subject in order to truly capture the cultural and historic values as well as the educational elements.
MTE aims to stimulate both adults and children through exhibits interactive and educational exhibits. "By offering people the opportunity to learn, explore and enjoy, we provide them with a more enhanced experience in any given environment", added Ludo of MTE Studios.
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