Design master class at Kitchens & Bathrooms trade fair

Set for Dubai between the 15th - 17th May, headlining this year's exhibition are Villeroy & Boch, RAK Ceramics and German Sanitaryware designers, Kohler along with global Kitchen manufacturers such as the likes of Allmilmoe, Teka, Baumatic, General Electric, AMR Helmy, Bosch and Gaggenau .

The show's design led positioning has boosted it's status amongst these Industry Leaders. Design and style have now become key drivers in the specification process in the Middle East, developers are having to invest in superior designed items to meet the expectations of the new and highly discerning demands of property owners. For companies who pride themselves in the utmost in quality and design, the show is an excellent forum for them to meet an audience of architects, interior designers, and consultants.

"ISH Kitchen & Bathroom Gulf offers Villeroy & Boch, the internationally successful brand manufacturer and lifestyle supplier in the kitchen and bathroom sectors, a good opportunity to present the brand in an interesting setting. In this regard we are particularly looking forward to presenting our markedly design-oriented 2005 product launches, which will delight our customers in the Arab world", said Donato Pizzulo, Vice-President Middle East of Villeroy & Boch.

"With the new premium collection Bellevue, in which the classic combination of pure white ceramic and highly expressive wood has been reinterpreted, we are opening up a new dimension in bathroom culture because Bellevue, with its consistent and exclusive design, meets the most exacting demands in terms of shape, style, quality and cultivated interior design", Donato Pizzulo stressed.

The "Loop New Wave" wash basin design - inspired by the successful award winning "New Wave" design, which is currently still exciting both the trade and end consumers in the form of tableware, glass, cutlery and accessories from the Tableware Division will sure to be another big hit at the show as well as the unqiue "Pure Stone" bathroom collection taking its inspiration from the interaction between water and stone.

Along with the "Loop New Wave", Villeroy & Boch will be launching their Private Lounge bathroom edition which introduces an innovative mix of style, colour and material. This new edition makes it possible to introduce a real "lounge feeling" into one's own home and convert the bathroom into a place for lazing and relaxing.

RAK Ceramics, the third largest ceramic producer in the world, features heavily at the event displaying their exclusive range of sanitary ware. This includes a wide selection of designer bathroom sets, wash basins and bathtubs in addition to their ceramic range. Wall tiles, ceramic floor tiles, matching decor tiles, listellos, pencils and cappings will all be on show. Several new models including Gloria Wall Hung, Karla Wall Hung, the Oasis Set, the Odessey Set, Mistral and Compact will also be launched at ISH Kitchen & Bathroom.

The show also sees Kohler unveil an exotic new range of artistic edition designs for their wash basins and lavatories. With inspiration drawn from all points of the globe, the range brings a touch of international flair to the home with a truly distinctive, coordinated look. Patterns include, florals, geometric, special themes and architectural detailing embossed in precious metals. Several of the room sets presented at the show are guaranteed to amaze. Perhaps the most noteworthy of the designs the Serpentine Bronze edition which draws inspiration from a Chinese bronze vessel dating back to 475 - 221 BC. Fish, turtles and serpents are all main features in the design which are set on a matte and glossy texture.

In addition to the stylish design focus of ISH Kitchen & Bathroom, this designer show includes everything else that goes into making kitchens and bathrooms work, over 200 exhibitors will be showcasing a wide range of kitchen and bathroom fittings, shower units, taps, sanitary ware, sinks, tiles, specialized flooring and work surfaces. Add this to pavilions from Germany, the UK, Spain and Italy and its understandable why so many professionals from the building trades have marked their diaries for the 15th - 17th May.