With a total area of 2480 sq metres, the property developer's latest innovation showcases its latest outdoor advertising campaign for Downtown Dubai.
Located at Interchange One on Sheikh Zayed Road, the 1440 kilograms visual measuring (W) 200m x (H) 12.40 m was produced and installed in one piece by Parapub International, leader in the development of large, photographic digital graphics.
Emaar's new campaign depicts the exclusive lifestyle on offer at the new emerging Downtown Dubai which has as its centrepiece the Burj Dubai District featuring the world's tallest tower, Burj Dubai, the world's largest mall, The Dubai Mall, The Old Town, the Residences, and Burj Dubai Boulevard.
The advertisement follows close on the heels of the successful completion of the foundation work for the Burj Dubai tower in a record 12 months.
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Emaar sports largest single piece hoarding
- United Arab Emirates: Wednesday, April 13 - 2005 at 14:04
- PRESS RELEASE
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In a significant contribution to the region's booming outdoor advertising industry, Emaar will unveil the Middle East's largest single piece hoarding.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, April 13 - 2005 at 14:04 UAE local time (GMT+4)
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About Emaar Properties PJSC
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region, covering Saudi Arabia, Egypt, Jordan, Libya and Morocco.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar also owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking, EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services, and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE's first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
For further information, please contact:
Iram Zaidi/ Lina Anani
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in
Middle East and North Africa
Dubai, UAE
Tel: +971-4-3355969,
Fax: +971-4-3356080
Emaar Properties
David D'Souza
Tel: +971-4-367-3566
Fax: +971-4-367-3705
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region, covering Saudi Arabia, Egypt, Jordan, Libya and Morocco.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar also owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking, EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services, and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE's first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
For further information, please contact:
Iram Zaidi/ Lina Anani
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in
Middle East and North Africa
Dubai, UAE
Tel: +971-4-3355969,
Fax: +971-4-3356080
Emaar Properties
David D'Souza
Tel: +971-4-367-3566
Fax: +971-4-367-3705
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