He succeeds Bhawani Singh and will be based in the UAE.
He has spent over 10 years with ACNielsen, with 6 years in the Middle East. He has been involved in several senior level positions with ACNielsen as Country Manager UAE, the head of the Customised Unit in Egypt, Country Manager in the Indian sub-continent and as a Research Director heading Media and Internet studies. During these positions he has played an instrumental role in the success of several brands across a range of sectors.
"The market research community has the potential opportunity of raising the bar while reaching closer to ROI and adding value in the board room," commented Piyush Mathur, Managing Director Gulf.
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Piyush Mathur appointed to lead ACNielsen in the Gulf region
- United Arab Emirates: Wednesday, April 13 - 2005 at 15:45
- PRESS RELEASE
ACNielsen, the world's leading marketing information provider, announced that Piyush Mathur will take over the role of Managing Director, Gulf, responsible for overseeing its business in all GCC markets.
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ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, it provides measurement and analysis of marketplace dynamics and consumer attitudes and behaviour. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.ASDA'A Public Relations
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Posted by Lara Lynn Golden, News EditorWednesday, April 13 - 2005 at 15:45 UAE local time (GMT+4)
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