Fujitsu and Fujitsu Siemens Computers announce the ESPRIMO professional PC brand

The ESPRIMO name is designed to provide a globally recognized brand and product design to customers as well as enhance the overall recognition of both companies operating across seven continents. The ESPRIMO brand will replace the existing professional PC brands, bringing customers the comfort and benefits of a global brand. This also means that the global umbrella of Fujitsu IT companies will provide a complete professional PC line, available to customers world-wide. ESPRIMO branded professional PCs will be available to customers in Japan from end of April on. ESPRIMO professional PCs will be available in Europe, Middle East and Africa (EMEA) with next generation Intel® Stable Image Platform Program.

The ESPRIMO professional PC is designed to bring a stress-free working environment to companies and their employees. End-users will get a PC that is ergonomic, environmentally conscious and silent and still meets the demands of every office environment. IT managers will find the brand reliable, easy to manage and secure. In addition, the line incorporates a new product design which creates a unifying look and feel, integrating the same design language for the whole PC line. In addition, the line in Europe specifically focuses on environmental standards, meeting the strict requirements of the EU WEEE and is prepared to meet RoHS standards by end of 2005.

"The new ESPRIMO brand will help propel our industry-leading desktops to the same kind of recognition we currently gain with our LIFEBOOK brand," said Peter Esser, Executive Vice President Volume Products and Supply Operations, Fujitsu Siemens Computers. "As global conglomerate ranking number 4 in IT overall, the ESPRIMO brand from Fujitsu and Fujitsu Siemens Computers offers customers an environmentally conscious, global PC brand that stands for high quality and reliability, tailored to meet their needs."