MTC-Vodafone (Kuwait) delivers hi-tech with human touch

This new offering merges cutting-edge technology with maximum user-friendliness delivering the greatest simplicity and convenience, while allowing all MTC-Vodafone customers to stay current with the latest in mobile phone technologies.

Menu is available for all MTC-Vodafone customers, offering them many benefits that facilitate their everyday activities. MTC-Vodafone menu is user-friendly and similar to basic menus available on modern mobile phones, but benefits customers by combining all MTC-Vodafone's services and the phone native services - including internet web and WAP browsing, mobile TV, MMS, ring tones among others - with an easier navigation experience. Once it is downloaded, the service is automatically configured with no extra setups. MTC-Vodafone leads the field as the first company in the world to launch this kind of comprehensive service.

Mr. Haitham Al Khaled, Chief Business Development Officer, Business Development Group said: "We are delighted with the launch of MTC-Vodafone menu. This service revolutionises the way our customers use their mobile phone menus." He added, "MTC-Vodafone menu makes it more efficient and convenient to use mobile phones by allowing customers to access and play the latest games, personalize ring tones, receive help directly without dialing 107, and view pay their bills through their mobile phones".

Al Khaled further commented, "A year and a half after successfully launching 3G in Bahrain, we are confident that MTC-Vodafone menu will be greatly appreciated by our customers as it is a first of its kind in the region and the world. MTC-Vodafone introduces Human Technology: the art of combining cutting-edge technology with greatest user-friendliness to create maximum value for its customers. MTC-Vodafone yet again sets a trend in mobile technology, which simplifies customers' daily activities for both business and personal pursuits."

MTC-Vodafone menu's benefits are endless. Because this modern-technology service automatically updates all products and services offered by MTC-Vodafone and its partners, customers always have access to the latest innovations without having to activate or request any of the services. Not only does it deliver faster and easier access to fun features like games, ring tones and MMS, it gives easy access to the main phone functions, the mobile operator and content services, and there is no need to remember any short codes. MTC-Vodafone menu is currently certified for three Nokia phone models (6600, 6670, and 7610), and the range of certified phones will soon expand. Customers can receive MTC-Vodafone menu for free by visiting any of the MTC-Vodafone or Future Communications Company (FCC) branches.

Al Khaled concluded, "We see MTC-Vodafone menu as the wave of the future, where the latest technology is consolidated in one easy-to-use service and delivered directly to our customers' hands. Innovative new products like MTC-Vodafone menu create a new lifestyle for our customers by delivering greater freedom and independence. This combination of leading technology facilitating simplicity and convenience for customers is our idea of life simplified, and MTC-Vodafone is proud to be the industry leader."

Salah Al Awady, President of Future Communications Company confirmed: "MTC menu extends the strong relationship between FCC and MTC-Vodafone beyond Kuwait to reach the outside market. MTC menu is a great step in the world of telecommunications technology, that adds new interest and value for all users. FCC supplied MTC with ringing tones, backgrounds and video clips for menu, and is delighted to share this success with MTC-Vodafone."

Michel Quazza, SurfKitchen's CEO said: "We are excited to work with MTC-Vodafone as they continue their rapid growth across the Middle East and Africa. Kuwait is a market of sophisticated users in considerable volume, and this deployment will be really interesting as we measure the adoption of advanced data services. This is a strategic milestone for SurfKitchen, as the Middle East is integral in developing our profile and overall global expansion strategy."