Dodge brand leads Mid East 17 per cent Q1 sales boost

"It's obvious that there is an increasing demand for our range of sedans and 4 x 4 vehicles," said Bruce Ohms, Vice President, Director, Sales and Marketing, Chrysler, Jeep and Dodge, Middle East. "The Dodge Durango has been a huge success with the new model significantly outselling its predecessor while the award-winning 300C is taking the region by storm."

Chrysler brand sales were up 45% helped by a sparkling performance by the HEMI powered 300 C.
This luxury executive car is the first volume production vehicle introduced into the Mid-East to feature cylinder deactivation. The Multi-Displacement System (MDS) seamlessly turns off the fuel consumption in four cylinders of the 5.7-litre HEMI engine when the V-8 power is not needed.

This provides a world-class combination of outstanding performance, power and competitive fuel economy.

Meanwhile the popular icon of the Jeep brand, the Wrangler, increased sales while the Cherokee again proved to be a popular model with families.

"I am delighted that we were able to continue our upward sales trend in the first quarter of 2005," said Ohms. "With engines like the powerful Hemi V8, industry-leading seven-year/110,000 kilometre limited powertrain warranty, plus Five Star frontal crash rating awards for the all-new Durango, luxury 300C sedan and the new Jeep Grand Cherokee that arrives in showrooms in June, it's clear that we offer a range of vehicles that the public increasingly wants to drive," added Ohms.