Cellucom strengthens presence in the Middle East retail mobility market

Cellucom is adopting a two-pronged approach to its plans in the region by focusing on both its retail outlet and product portfolio expansion. The company is broadening its product line by placing greater emphasis on its concept of 'MOBILITY' to its customers.

"Cell phones have become synonymous with mobility, but we plan to widen the scope of this term through the inclusion of all the add-on devices that complement the advanced nature of today's business operations, such as Laptops, PDA's, Digital Cameras, MP3 players, Memory cards and various other items. Work stations are not restricted to an office building anymore and our expansion plans are in step with the current market trends," said Mr. Arun Nagar, Managing Director, Cellucom.

"Mobility will definitely be our core retail focus. As technology is progressing to allow greater mobility for customers, Cellucom has incorporated this into our strategy to expand horizontally into the mobile computing arena as well," he added.

The company recently opened its newest outlet at one of Dubai's most lavish shopping and leisure complexes, the Ibn Batuta Mall at The Gardens. Cellucom's Marketing Manager, Ganesh Iyer, also revealed plans to open an outlet at Sharjah's newest shopping mall, the Al Safeer, by June.

The company will shortly be announcing the opening of showrooms in other regional markets, including three outlets in Bahrain in April with more planned for KSA, Kuwait, Qatar, Oman and the UAE in the near future.

Cellucom also plans to expand its outlets across Saudia Arabia, including Dammam, Khobar, Jeddah and Riyadh by the end of May 2005.

"The core of our expansion strategy is the enhancement of services to our customers by increasing accessibility and providing a comprehensive range of products that meet all their requirements," added Nagar.