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The strapline running throughout the three-month long jointly branded campaign is, BBC Arabic on Radio Bethlehem2000 - together we enrich your world.
The advertising campaign, featuring two hands cupping a globe that focuses on the Middle East, can be seen on billboards in high profile areas in Jerusalem, Ramallah and Bethlehem. West Bank commuters can also see the campaign on buses branded with the design and in advertisements placed in Al Quds newspaper.
Radio Bethlehem2000 listeners can hear 12 hours a day of BBC programming, in Arabic and English.
Hosam El Sokkari, Head of BBC Arabic, said: 'Our partnership with Radio Bethlehem2000 is an important addition to the BBC's FM presence in the Arab world. With this campaign, even more people in the West Bank will be aware of the availability of the BBC programmes, in Arabic and English, in crystal clear quality, and our listener base in this region will further expand.'
Yousef Shomali, Head of Radio Bethlehem2000, added: 'The partnership with the BBC represents an important phase in the growth and development of Radio Bethlehem2000. By airing the BBC Arabic programming, we hope to help our listeners in Bethlehem, Jerusalem and the West Bank to benefit from the output of the world's leading broadcaster. This campaign will send a clear, positive message to all Arab-speakers, particularly those who are interested in the international agenda.'
BBC launches its first marketing campaign across the West Bank
The BBC has launched its first ever marketing campaign across the West Bank promoting the availability of BBC Arabic on partner station, Radio Bethlehem2000, 89.6 FM.
- Palestine: Sunday, April 17 - 2005 at 08:29
- PRESS RELEASE
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For more information contact:Christine George, Assistant International Publicist, BBC World Service
+44(0)207557 1142
BBC Arabic is the leading international radio news service in Arabic and bbcarabic.com is the leading Arabic online news site. BBC Arabic broadcasts 24 hours a day, every day, with news on the hour, every hour. BBC Arabic broadcasts to the whole Arab world on short wave and through digital audio channels on the principal satellites covering the Arab world. In most of the eastern Arab world, BBC broadcasts are heard on medium wave, and in key cities the BBC is available on FM. The award-winning site bbcarabic.com also carries a live audio feed of BBC Arabic radio.
BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online. It has a global audience of 146 million listeners and is available throughout the world on short wave; on FM in 140 capital cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world. The BBC World Service websites receive around 280 million page impressions every month.
Radio Bethlehem2000 is a privately owned Bethlehem based FM station established in 1996. The station offers a mix of music, social programmes, local and international news primarily in Arabic with a small amount of French and English. It airs BBC Arabic programming at 02.00 - 04.00, 05.00-09.00, 16.00-17.00, 18.00-19.00, 21.00-22.00 and 23.00-24.00. BBC World Service programming in English are transmitted at: 15.00-16.00 and 01.00-02.00.
http://www.bbc.co.uk/
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, April 17 - 2005 at 08:29 UAE local time (GMT+4)
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This Article was updated on Thursday, June 23 - 2005
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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