Sage launches ACT! Professional CRM product range

The two products are aimed at the entry level of the Mid-market.

Sage now has a complete range of contact management & customer relationship management (CRM) products to meet the needs of any small and medium sized company:

• ACT! 6 is a powerful contact management software for growing businesses who deal with individuals.

• ACT! Professional is an entry level CRM solution for businesses that deal with companies as well as individuals and need to store contact information against companies.

• ACT! Professional for Workgroups is a scalable CRM ideal for mid-market companies

• Saleslogix is a powerful, account centric CRM with advanced web and customization capability for medium sized business and divisions of large corporates

Shishir Srivastava, Executive Director, Sage Software said "ACT Professional and ACT! Professional for Workgroups offers local companies a cost effective, entry level CRM with a growth path to a powerful CRM in Saleslogix as the company grows. We recently launched a drive to recruit resellers for the new products and a trained channel will be in place in the next two months."

"Many companies in the region have shown a keen interest in CRM but are reluctant to make large investments in the absence of return on investment (ROI) figures. They now have the ability to implement CRM at a low cost with the option to upgrade once they have proof of ROI" concludes Shishir.