Nayomi parades romantic elegance at Bride Show 2005

The event comes one month prior to Nayomi's flagship fashion show which will unveil the summer 05 collections.

The retailer, who launched their first intricate bridal designs in 2001, has experienced overwhelming success with demand for the creations exceeding expectations. The contemporary designs, blended with sensual cuts and delicate fabrics provide a graceful, elegant range appreciative of the Arabic culture.

Speaking at The Bride Show Ismail Ebeidi, Product Manager, Nayomi commented, 'This is Nayomi's third year at the exhibition and we feel it provides a unique platform to showcase our collections. Our bridal range is a high quality, premium product and each piece is designed with its own personality; our objective is to make every bride feel special.'

Nightwear from the Fairouz and Alya bridal ranges were displayed providing a stunning array of colors, designs and fabrics to suit every mood and moment. Fairouz, easily one of the most luxurious collections oozed sultry elegance with classic champagne tones, rich café au lait combinations and delicate gold and silver embroidered gowns. Svelte buttoned robes complimented flowing silk nightgowns, whilst detailed chiffon embroidery enhanced the overall opulence of the pieces.

The Alya collection, renowned for its pure and graceful style, featured billowing chiffon panels and seductive crochet detail in gentle ivory and white. Baby pink crepe pleated gowns, daring in their simplicity offered a young yet alluring design whilst sunflower colour nightdresses radiated charm, their matching robes trimmed with satin cuffs and pearl buttons.

Andrea Wicks, Product Director, Nayomi said 'We try to understand today's women, providing garments which are international and sassy yet reflective of the Arabian culture. Nayomi is all about the woman, what she feels and understands, how she lives; our collections are an expression of her feelings.'

In addition to the bridal collections Nayomi featured their exclusive evening wear and Jalabia range. The evening collection, only available at key Nayomi stores across the region, ranged from sophisticated evening dresses with intricate beadwork and crystals through to less formal, pretty floral dresses cut on the bias. The assortment of Jalabia's defined relaxed home elegance, with both comfort and style key factors for the range.