Lifetime's Gerry Louge to address 1st ever PROMAX&BDA Arabia Conference in Dubai

The conference takes place 3-4 May 2005 at the Emirates Towers Hotel in Dubai.

"We are delighted to host the leading promotion and marketing executives from the world's most reputable brands as they will share with our attendees, secrets on how to create effective campaigns through the art of storytelling, the power of branding and through their own personal experiences. We are thrilled to be bringing the region an all star cast of creative thinkers," said Alzner.

The PROMAX&BDA Arabia sessions include:

• "Campaigning for a Hit: Five steps to building a campaign that works," presented by Gerry Louge, Senior Vice President/Executive Creative Director Advertising & Promotion, Lifetime Entertainment Service (U.S.).

• "There's a Story Here Somewhere," presented by Ian Wormleighton, Creative Director, BBC Broadcast, London.

• "The Power of Branding," presented by Brian Eley, Chairman & Creative Director, Dunning Eley Jones (UK).

• "State of Our Art," presented by Jim Chabin, CEO of PROMAX&BDA.

• "No Limit Zone," presented by Khulud Abu Homos, Senior Vice President of Creative Services & Programming Operations Orbit Communications Company (Rome).

• "Aural Sensation," presented by Bruce Dunlop, Chairman & Creative Director, Bruce Dunlop & Associates (UK).

• As previously announced, Frank Radice, who has created award winning promotional campaigns for such marquee programs as NBC's Nightly News with Tom Brokaw, The Today Show with Katie Couric, and Dateline NBC, will deliver the keynote address on News Promotion at the first ever PROMAX&BDA Arabia conference.