• HSBC

Lifetime's Gerry Louge to address 1st ever PROMAX&BDA Arabia Conference in Dubai

  • United Arab Emirates: Tuesday, April 19 - 2005 at 09:34
  • PRESS RELEASE

Carmen Alzner, Senior Vice President PROMAX&BDA EMEA announced today Lifetime Channel's (U.S.) creative mastermind Gerry Louge has been added to a list of world renown panelists, who will lead informative sessions for conference attendees at the inaugural PROMAX&BDA Arabia.

The conference takes place 3-4 May 2005 at the Emirates Towers Hotel in Dubai.

"We are delighted to host the leading promotion and marketing executives from the world's most reputable brands as they will share with our attendees, secrets on how to create effective campaigns through the art of storytelling, the power of branding and through their own personal experiences. We are thrilled to be bringing the region an all star cast of creative thinkers," said Alzner.

The PROMAX&BDA Arabia sessions include:



• "Campaigning for a Hit: Five steps to building a campaign that works," presented by Gerry Louge, Senior Vice President/Executive Creative Director Advertising & Promotion, Lifetime Entertainment Service (U.S.).

• "There's a Story Here Somewhere," presented by Ian Wormleighton, Creative Director, BBC Broadcast, London.

• "The Power of Branding," presented by Brian Eley, Chairman & Creative Director, Dunning Eley Jones (UK).

• "State of Our Art," presented by Jim Chabin, CEO of PROMAX&BDA.

• "No Limit Zone," presented by Khulud Abu Homos, Senior Vice President of Creative Services & Programming Operations Orbit Communications Company (Rome).

• "Aural Sensation," presented by Bruce Dunlop, Chairman & Creative Director, Bruce Dunlop & Associates (UK).

• As previously announced, Frank Radice, who has created award winning promotional campaigns for such marquee programs as NBC's Nightly News with Tom Brokaw, The Today Show with Katie Couric, and Dateline NBC, will deliver the keynote address on News Promotion at the first ever PROMAX&BDA Arabia conference.
 
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Notes and Media Contacts »

About PROMAX&BDA

Established in 1955, PROMAX&BDA is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers.

With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, USA, Asia, Australia, New Zealand, Latin America and the UK, PROMAX&BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.

CONTACT:
Theo Dumont/Pryor & Associates - Los Angeles, p. 1 818 338-3555

Marylou Johnston/Pryor & Associates - Europe
p. +33 6 8777 4949

(For media credentials to cover the conference in Dubai, please contact Theo Dumont)

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