ETTFA unveils new logo as it opens its boundaries

The International Tourism Trade Fairs Association (ITTFA) is the culmination of several years of growth within the European tourism trade fairs industry and it seemed the right time to launch the new organization.

This is the first change to the Association logo and its mission statement since it was set up in Prague in 1992.

"We see this change as the next important step in the evolution of ETTFA as a modern and dynamic membership organization in a global workplace," said ETTFA/ITTFA Chairman, Tom Nutley.

The logo incorporates ITTFA's full name and a simple depiction of a textured blue circle representing the new scope of the Association. The European Union stars and blue background have been replaced by this stylised representation of the globe and the introduction of a subdued red for the Association name, helps move the logo away from the blue and yellow associated with the well-known European Union symbol.

"The new logo represents a more modern and broader outlook for the Association," said Nutley. "And gives us a more individual identity that will stand out from the crowd and become a trademark for exhibition quality."

The new logo was unanimously approved by the ITTFA Officers at its February 2005 meeting in London.

Tom Nutley said the new identity would take effect as of May 2005 when the new Association is launched at Arabian Travel Market in Dubai. It has already been incorporated into new promotional material designed for the launch of the ITTFA 2005-2006 membership drive.

He said a new website design was currently underway and will be launched shortly along with the new web address.

"We will encourage all of our members to use the new logo as much as possible in their own communications, such as letterheads, e-mails and promotional materials," he said.

Nutley said ETTFA had come a long way in the past decade, recognising the huge changes in the travel exhibition industry brought about by growth in emerging markets, technology and the recognition of the value of the industry in general.

"We have tried to promote these changes and encourage the growth of the industry in terms of quality and effectiveness, whereby both the visitor and exhibitor get the most out of their time at an event."