• HSBC

Mobily showcases 3G in GITEX 2005 Saudi Arabia

Mobily (Etihad Etisalat), the new mobile operator in the Kingdom of Saudi Arabia, will showcase the 3G technology for mobile phones during the International Computer & Information Technology Exhibition (GITEX 2005) in Riyadh starting Sunday, 24 - 28 April.

Participating for the first time, the company will showcase its products and services in a 600-m2, full-fledged stand designed to reflect the industry's avant-garde spirit.

The 3G demo will take place on 3G-enabled equipment placed inside two mobily-branded cars as well as on 3G-enabled mobile phone sets. Visitors will witness the dynamic 3G demo along with live transmission of some popular, free-to-air television channels. Mobily personnel will be available to address queries on products and services the company will soon be launching in the Saudi market.

In addition to the 3G technology due for launch by 2006 - making mobily the first to launch such service locally, on display will be the latest 2G mobile phone technology.

The 3G technology (short for third generation), brings along a revolution to the telecommunications industry. Its unique features enable callers to view each other in real time during the course of the call, identify a caller's position using GPS technology, and watch favorite satellite television channels.

A mobily information desk has been setup to field questions. The mobily stand will also feature VIP seating.

Mobily's participation in GITEX Saudi Arabia 2005 aims at reinforcing its presence in the Saudi market and endeavor to provide modern and advanced telecommunications services that match their counterparts worldwide.

GITEX 2005 is one of the most important regional and international telecommunications and information technology trade shows. More than 500 local and international companies exhibit their products and services to around half a million visitors who flock to this annual congregation.
 
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Notes and Media Contacts »

About Mobily (Etihad Etisalat): Mobily is the official brand name of Etihad Etisalat, the new mobile service provider in the Kingdom of Saudi Arabia. Established in accordance with a 2004 royal decree, the ownership of the company is two-fold: A Saudi ownership, comprising public investors holding 20% of the company's shareholding, while private investors own a 45% stake. The balance of 35% is owned by the Etisalat of UAE.

Contact:
Amjed Shacker
Mobily (Etihad Etisalat)
Phone: +966 (1) 273-5050, ext. 12077

Bashar Kharbat
Manager-Jeddah Office
Asdaa public relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
PO Box 4635, Jeddah 21412, KSA
Tel: (+9662) 6523344
Fax: (+9662) 6517831
Dir.: (+9662) 6517912
Mob: (+9665) 03697560

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