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UAE favourite for long haul events
- United Arab Emirates: Saturday, April 23 - 2005 at 16:23
- PRESS RELEASE
Heading the biggest-ever delegation for the three-day Worldwide Exhibition for Incentive Travel, Meetings and Events (IMEX-2005) which concluded recently in Frankfurt, the Dubai Department of Tourism and Commerce Marketing's (DTCM) participation has been a resounding success with the UAE being frequently mentioned by MICE agents among their favourite countries for long haul events in a survey carried out during the event.
Mr. Awadh Al Seghayer, Manager Dubai Convention Bureau of the DTCM said, "We are very satisfied with the event as the hosted buyers show attracted a lot of interest in the Dubai product. Besides the activities on the Dubai stand, off-site functions such as BestCities were a valuable networking tool to further promote Dubai."
The co-participants too expressed their satisfaction at having participated in the event. According to Mr. Rohit Bhalla, Business Development Manager of Desert Rangers Travel, Tours and Adventure Sports, "We participated for the first time in IMEX. The fair was beyond our expectations and we are very pleased with the high credibility of the buyers. Our decision for a stronger investment in the German travel and MICE market has already proven to be right."
Mr. Agnelo Fernandez, Managing Director 1001 Events, a company entirely focused on MICE and Product launches for more than 15 years, also expressed his satisfaction at their participation and voted IMEX as a well organized and the number one exhibition worldwide for the MICE market as it was increasingly attracting serious buyers.
Meanwhile, IMEX published a study into the German outbound conference and incentive market which revealed that MICE agencies and corporate planners were gearing up for a busy year.
More than 90 per cent of those surveyed said that they are expecting steady or increasing business during 2005 while more than 80 per cent of those participating in the survey said that they saw a growing tendency to use long haul destinations.
The UAE was frequently mentioned by MICE agents when asked to name their favourite countries for a long haul events.
The German-speaking market ranks third in the global MICE market after the US and the UK with 16,000 corporate buyers of meetings & incentives and 1,000 MICE operating agents.
PHOTO CAPTION1: Dubai Convention Bureau Manager of the DTCM Mr. Awadh Al Seghayer.
PHOTO CAPTION2:
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