Citruss TV new luxury lifestyle channel

Citruss TV launched on Friday 15th of April, its programs will be broadcasted 24 hours from its headquarters in Dubai Media City.

Two main show formats are followed by one interactive program that is run throughout the night.

Beauty TV

The Beauty Show is one of the main live programs executed by Citruss TV twice a week, on Fridays at 11:00 am and Tuesdays at 7:00 pm. The live program is presented by Riham Al-Bassiouni, directed by Vasken Vartzbed and repeated throughout the week. The program showcases the latest beauty products from Europe and the rest of the world, new products are promoted every live show. Viewers can easily shop from home, beauty experts explain and promote the products and give valuable advice for women. All products are exclusively presented by Citruss TV in the Gulf and Middle east region. Interaction between the viewers and the presenter is key.

After the program, all viewers can participate and share their opinion with beauty experts for one hour through questions and answers about the show and the products in a so called "Beauty Forum".

Promotion TV

Citruss TV showcases daily programs about yachts and real estate as well as a specialized program about horses including a full coverage of horse races and information concerning the world of horses and how to buy it from any place in the world. Interested viewers can contact Citruss TV's call center and get directly in touch with the company or agent offering the respective goods. This unique concept saves the viewer valuable time and offers companies from around the world an effective access to the Gulf market.

"Citruss TV is entering into a niche market by providing services and programs to the viewers that do not exist in the Middle East market so far. Citruss TV's unique position is derived from its ability to deliver the most cost and time effective access to the expanding Gulf market for its partner companies whilst providing the highest quality standards.", says Michael Trüschler, Managing Director of Citruss TV.