The joy of tech
How can new electronic products compete in a market already dominated by certain brand names? And what is more important: branding, or features and technology? Jerry Wang, Exec Vice President & CMO, BenQ, gives his answers in an overview of the company's strategy and perspective on the Middle East.
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Lisa Creffield, CorrespondentSunday, April 24 - 2005 at 09:29 UAE local time (GMT+4)
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