Sun Microsystems highlights strength of advanced technology portfolio at Saudi GITEX 2005

A number of the companies' key in-country partners will be joining the companies on the stand to engage long-standing Saudi customers and other executive visitors about the strengths and benefits of Sun's advanced software, Linux, and hardware solutions.

Of particular interest to potential new customers will be dedicated areas on the stand for industry-specific solutions aimed sectors such as education, finance, and oil and gas. Executives also predict a strong response from companies in the small-and-medium business space.

Commenting on Sun Microsystems' participation in GITEX Saudi Arabia 2005, Ahmed Farrag, Saudi Arabia country manager, Sun Microsystems, said, "With a long and established reputation as the leading IT provider for Saudi organizations and corporations, we will focus on displaying our portfolio depth at the event, as well as reaching out to some of the most important industries in the Kingdom."

Among the solutions on display at the Sun exhibition will be selections from its range of Sun Ray ultra-thin clients, its Arabic-enabled Star Office software, as well as its recently-launched Solaris 10 operating system.

In addition, for the first time in the Kingdom, there will be a demonstration of technology from Project Looking Glass, a three-dimensional desktop environment currently being developed by Sun.

Graham Porter, marketing manager, Sun Microsystems MENA, added, "GITEX Saudi Arabia 2005 is vital to our growth in the Kingdom, allowing us to meet our large customer base under one roof, as well as showcase our latest innovations. We aim to meet increasing demand from specific verticals, and are committed to address some of the most relevant issues to the region's businesses."

Sun has made a number of significant inroads into the Saudi market in recent months, and is focusing its efforts on driving value, efficiency and profitability throughout every aspect of their organization. Sun plans to address a range of business concerns in presentations to decision-makers who visit their GITEX stand, ranging from how to secure information, to how to reduce cost and complexity, and even how companies can manage their enterprises more effectively.